I purchased the Jouer Moisturizing Lip Gloss in Birchbox Pink this past month with some accumulated Birchbox reward points (What’s Birchbox you ask? Check out my blog post ‘July 2012 Birchbox Review’ for a brief description).
This gloss is $20 and is sold exclusively on Birchbox (hence the name). A few subscribers were lucky enough to get this in their monthly sample box, but I did not, and am a sucker for pink and this small business called Jouer, so I had to buy it.
The color, a bright pink in the bottle, is rather sheer upon application. The top swatch is a heavy swatch and the bottom swatch is with a light hand.
I compared this to a similar-looking color, Stila Lip Enamel Luxe Gloss in Tickled Pink.
Amazon sells the Barbie loves Stila trio for $17.22 right now. I’ve had this shade for awhile and it’s one of my favorites. Though the product is called a gloss, it applies and stays much more like a lip stain.
The swatches of Tickled Pink are both below the two of Birchbox Pink. As you can see, Tickled Pink is much more opaque than Birchbox Pink, though they are similar in shade.
Overall, I like Jouer lipgloss in Birchbox Pink. Though sheer, it’s very wearable and it’s also intentionally moisturizing with vitamin E which I appreciate considering I suffer from chronic dry lips. I would recommend if you are looking for a cool pink that’s moderately sheer and moisturizing.
**************************************Update 7/30/12******************************************
After hearing on the inter-webz that Jouer’s animal testing policy is unclear, I emailed the company and Whitney responded with the great news that Jouer is completely free of animal testing. Yay!







